Episode 12 - Jeff Taylor, Director of Photography for Documentary-style Commercials

We talk about documentary-style commercials – “documercials” – and how to balance the authenticity of the human narrative against commercial objectives.

Refilmery Series takes you behind the scenes to discover the process and strategies that filmmakers and creative people employ in their work.

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Welcome to Refilmery! We are a film and photography production company in New York and each week we turn the mic on our fellow creatives and the brand leaders we produce films for, to find out why they make their films, and how they use storytelling to reach their audiences.

My name is David Joshua Ford, executive director of Refilmery.

Jeff Taylor Lonely Leap Portrait Today I’m chatting with Jeff Taylor, Director of Photography and Partner at Lonely Leap New York.

We talk about documentary-style commercials – “documercials” – and how to balance the authenticity of the human narrative against commercial objectives.

We will learn how the DSLR revolution impacted Jeff’s filmmaking, and how to how to manage client’s expectations in brand documentary work

We also chat about the feature documentary project Jeff is currently creating – Harlem Wrestlers.

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At Refilmery, we believe everyone has the ability to tell their own story. That’s why we’ve created this monthly series of film screenings, networking events, parties, and video-production workshops in New York to help connect you with the people and ideas you need to bring your own story to life.

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Today’s show was produced by the Refilmery Team: a shoutout to Francesca Rimi, Lauren Sagnella, Thi Ho, Paul Doust, Yinnan Shen, and Gabrielle Chang. Theme music by Julian Bell.

My name’s David, I’ll be back next week with more insights into the life of a filmmaker.

About The Director

Jeff Taylor | Director of Photography | Partner NY | New York

Jeff Taylor portrait Jeff is a Partner in the New York office and an accomplished Director of Photography. Transitioning from a career in Hollywood narrative to the New York documentary scene in order to capture real people with real stories, he’s never more engaged than with his small documentary unit by his side. As Director of Photography for our New York office he captures cinematic visuals across the globe while working alongside our New York creatives servicing the largest of our multi-national client base.

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